Our friends at the Double-A Zone have asked the question, Who chooses Division III? It’s the NCAA’s official blog, so you have to take that into consideration, but unlike many ways in which the NCAA deals with Division III (can’t get its own playoff brackets right, doesn’t know how many Pool C bids there should be), the blog has a healthy knowledge of Division III, run by former Brandeis baseball player Josh Centor.

In light of the fact that Division II has spent a fair amount of time over the past few years trying to find its identity, there’s now apparently some sort of buzz. For me, I’m not sure what “I Chose Division II” actually means, while Division I’s identity is fairly clear and Division III has staked out the student-athlete high ground as the only purely amateur division (non-scholarship) in college athletics.

However, there seems to be some discussion from commenters, not much of it well-informed, as to what Division III’s identity is. Those people need a good dose of D3sports.com readers to fill them in. (I myself have a comment that is awaiting moderator approval.)

Meanwhile, the core question: Should Division III do more to brand itself? Speaking as someone who has done most of the branding of Division III over the past decade, absolutely. I look at what Division II has done in this area over the past few years, in terms of fancy promotional spots, games on CBS College Sports and football playoffs on ESPN, a full package of streaming video broadcasts of football and basketball, and I am definitely jealous. All Division III fans should be.

Division III should be branding itself. It should not be left to people like us here at D3sports.com or Steve Clay and D3Cast or Robb Modica and D3Scoreboard.

We just wasted a bunch of time and money figuring out Division IV was not the place we really wanted to be. So let’s spruce up our house a little bit while we’re here. Let’s show the rest of college fandom that this is not just glorified intramurals. Let’s get our games out there for people to see.

Why did you choose Division III? Go tell them.

And tell us below.