Hopefully better late than never, D3football.com welcomes Pacific University to the Division III football-playing fold. In a year where D-III football was dealt a few blows, losing Blackburn, Principia, and most surprisingly, Colorado College, it’s good to see administrations are still seeing the value of football at their schools.

I was contacted by an AP reporter in Oregon for my take on why Pacific added football — she said it was added as a revenue generator. And while that sounds odd at the Division III level, for a sport that costs a lot of money to sponsor, it can still make sense. I wrote a piece about schools adding football several years ago and there are a few basic reasons, one of which is increased enrollment.

This isn’t to say that Pacific will bring in 200 extra new freshmen when it holds its first football camp, the way Mary Hardin-Baylor did, but football is about the biggest driver of undergraduate enrollment a school can add.

Here’s hoping Pacific, and Hendrix too, find success in Division III football.